March is Women’s History Month and as a design studio with an all women team, we’re passionate about uplifting and supporting women in our industry. This year we’ve put together a list showcasing some of our favourite Albertan women designers and illustrators. We’re so inspired by the work of these women and feel so grateful to be part of a community of women designers and illustrators.
Read MoreAt LCC, branding is at the core of almost everything we do and so is collaboration. In order for us to get started on your branding, we need to know that we’re the right fit and that you’re prepared for this next phase of your brand. Whether you need a new brand, a brand refresh, or brand materials, we ask all of our clients to do their homework before working with us. We want to make sure you’re ready for your first meeting so that we can do our job more effectively and put together a final product that aligns with your business. Here are 9 steps you can take to get your business ready for a brand designer.
Read MoreWhenever we work with a client on their branding, we always make the recommendation to use professional photography (or video content) on their website, social media, and other brand materials. Why? Using professional photos can elevate a brand and provide a more authentic experience to your customer. The best brand strategies are created with a target audience in mind and how we can best communicate with them. Therefore, we want to create content with images that will resonate with the target audience specifically.
Read MoreIn today’s competitive world, the primary goal of a business is to make itself stand out and get visibility from potential customers. Some businesses start off with DIYing or purchasing low-cost options for their branding or graphic design. But just as you invest in your niche, product or skillset, you need to invest in good branding. In order to scale your business, you need to invest in how your business looks and is perceived by others.
Read MoreNext week marks seven years in business! It started off with just myself, as one independent freelancer taking almost any work I could get. Over the years, I’ve grown our clientele, moved our studio, had a family, grown the team, worked through a pandemic, refocused our service offerings and built a new studio. It has been one wild ride and I couldn’t have done it without the support of our clients, family, and friends. In light of our 7 year bizaversary, I thought it would be a great idea to tell you the back story of how our 7 year journey began.
Read MoreWithin the last few years, Canva has soared in popularity, especially with small business owners. Canva is a free, user-friendly design software that allows users to create their own graphics from scratch or modify pre-made templates from their library. From our experience in working with small businesses, we believe Canva is a great tool for entrepreneurs that have minimal design expertise & tight budgets. However, Canva does have its limitations and there’s plenty that should be left to the professionals. In this post we are going to round up our top Do’s & Don’ts of Canva.
Read MoreThere are many reason why small businesses decide on a rebrand. Maybe you had your cousin or a friend of a friend design a logo for free when you first started your business? Maybe there’s a brand new competitor on the market that looks just like yours? Or maybe your business is moving on to bigger and better things and your branding no longer reflects that. Whatever it may be, we’ve narrowed down the top five signs it may be time for a rebrand.
Read MoreSmall business owners have big dreams and the passion to do it all. But with any start-up, budgets are tight and you need to get your business up and running. Oftentimes, DIYing a logo or a website is the easiest solution, especially when you are using free software such as Wix or Canva. While these platforms can be great tools, it doesn't take long to outgrow a DIY brand. In most cases, a DIY brand doesn’t measure up to the polish and professionalism of the service or product offered. The business then misses the opportunity to stand out against its competitors and/or reach its ideal audience. Here are four reasons why a professional brand designer is a valuable investment for your business.
Read MoreLianne Charlene Creative has hit another milestone by hiring a second graphic designer, making us a team of three! With the studio moving into this next phase of growth, we wanted to give you a little more insight into our team members and who we are. For our full bios, you can visit our About Page. Otherwise, here’s a quick Q&A with our two junior designers, Shaylyn and Michaela!
Read MoreLianne Charlene Creative just celebrated six years in business! Wahoo! The last six years have been amazing but it has also been a rollercoaster ride. We’ve gone from being a solo freelancer to becoming a small team. We started working on anything and everything to narrowing our focus on the projects we’re most passionate about. We’ve moved from home office, to studio, and back to home office and we’ve most definitely grown as individuals. In the spirit of our anniversary, here’s a quick Q&A with our team to get to know our studio a little better.
Read MoreOver the years, we’ve developed a process for working with clients in helping them visualize their brand. Our process has proven to work time and time again, but every now and then, we take a wrong step. Designing the branding for The Makers Keepsakes collection was a learning experience in itself. Here’s a little behind-the-scenes look at the highs, lows, challenges, and successes of building their household brand.
Read MoreAt Lianne Charlene Creative, we’re passionate about working with small businesses. As a small business ourselves, we understand that there are budget constraints and that sometimes, it’s easier to DIY your branding and marketing. However, hiring a professional to assist with your graphics has some advantages. While DIYing can be a quick solution, it isn’t always the most effective one. Here are the top five reasons you should hire a professional graphic designer.
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