At LCC, branding is at the core of almost everything we do and so is collaboration. In order for us to get started on your branding, we need to know that we’re the right fit and that you’re prepared for this next phase of your brand. Whether you need a new brand, a brand refresh, or brand materials, we ask all of our clients to do their homework before working with us. We want to make sure you’re ready for your first meeting so that we can do our job more effectively and put together a final product that aligns with your business. Here are 9 steps you can take to get your business ready for a brand designer.

How professional photography elevates your brand

Whenever we work with a client on their branding, we always make the recommendation to use professional photography (or video content) on their website, social media, and other brand materials. Why? Using professional photos can elevate a brand and provide a more authentic experience to your customer. The best brand strategies are created with a target audience in mind and how we can best communicate with them. Therefore, we want to create content with images that will resonate with the target audience specifically.

The Cost of Bad Design

In today’s competitive world, the primary goal of a business is to make itself stand out and get visibility from potential customers. Some businesses start off with DIYing or purchasing low-cost options for their branding or graphic design. But just as you invest in your niche, product or skillset, you need to invest in good branding. In order to scale your business, you need to invest in how your business looks and is perceived by others.

The Dos and Don'ts of Canva

Within the last few years, Canva has soared in popularity, especially with small business owners. Canva is a free, user-friendly design software that allows users to create their own graphics from scratch or modify pre-made templates from their library. From our experience in working with small businesses, we believe Canva is a great tool for entrepreneurs that have minimal design expertise & tight budgets. However, Canva does have its limitations and there’s plenty that should be left to the professionals. In this post we are going to round up our top Do’s & Don’ts of Canva.

Resources, BrandingLianne CharleneJuly 20, 2022Lianne Charlene CreativeLianne Charlene, Branding, graphic design, canvaComment

Signs You Are Ready for a Rebrand

There are many reason why small businesses decide on a rebrand. Maybe you had your cousin or a friend of a friend design a logo for free when you first started your business? Maybe there’s a brand new competitor on the market that looks just like yours? Or maybe your business is moving on to bigger and better things and your branding no longer reflects that. Whatever it may be, we’ve narrowed down the top five signs it may be time for a rebrand.

Behind the Scenes of The Makers Keepsakes Brand

Over the years, we’ve developed a process for working with clients in helping them visualize their brand. Our process has proven to work time and time again, but every now and then, we take a wrong step. Designing the branding for The Makers Keepsakes collection was a learning experience in itself. Here’s a little behind-the-scenes look at the highs, lows, challenges, and successes of building their household brand.

The Small Business Guide to branding during a Pandemic

It’s been one year since the start of the pandemic and there is no doubt that we’ve all had to pivot our businesses to account for the ever-changing climate. Over the last year, we’ve helped clients pivot their branding in new and creative ways. Since our heart and soul is working with small businesses, we’d like to offer a few tips on how you can enhance your brand experience to adjust to the new normal.

A breakdown of file formats and how to use them

How many of you have been personally victimized by file types? You get thrown a folder full of file types and you have no idea what the difference is! You want to put your company logo on some printed materials and it prints with a big white box behind it! You find out later you needed an eps. not a jpeg. So what’s the difference? Here’s a basic breakdown of different file formats - what they are and how to use them.

Branding, ResourcesLianne CharleneFebruary 22, 2021Lianne Charlene CreativeLianne Charlene, File Formats, Branding, Logo DesignComment

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