How professional photography elevates your brand
Whenever we work with a client on their branding, we always make the recommendation to use professional photography (or video content) on their website, social media, and other brand materials. Why? Using professional photos can elevate a brand and provide a more authentic experience to your customer. The best brand strategies are created with a target audience in mind and how we can best communicate with them. Therefore, we want to create content with images that will resonate with the target audience specifically. Here are some ways professional photography can elevate your brand:
Increased credibility:
High-quality photos can help boost your credibility and make potential customers more likely to purchase from you. There is more trust in authentic and unique imagery.
What’s wrong with stock photos? Nothing! Stock photography can be a great cost effective option when you just need a general photo that is relevant to your product or service offering. However, stock photos can be purchased by anyone. They aren’t unique to your business. The people presented in stock images do not authentically represent you, your product, or your business. Customers want to connect with a real business owner, employees, and a real workplace or storefront.
Improved engagement:
Photos that catch the eye can keep your audience engaged with your brand. This encourages more social media engagement, which translates into more people seeing what you have to say and learning about who you are.
Consistent branding:
Professional photos can give you a polished, consistent image across all of your marketing materials, further establishing a strong brand identity.
Better storytelling:
Professional photographers have the skills and experience to capture images that engage your audience on an emotional level, helping you connect with consumers in a more meaningful way. The right photos will strengthen your brand identity and help to tell your story.
In the end, investing in professional photography can help you to stand out from the competition and build trust with your audience—all while creating a strong visual identity for your brand.
If you are interested in investing in professional photography, we have curated a list of our preferred vendors, some we have worked with in the past, and some we just highly recommend!
Branding:
Still/Product:
We at Lianne Charlene Creative have worked with several businesses to help tell their authentic stories. Connect with us today at hello@liannecharlene.com to see how we can help.
- The LCC Team