7 Years + A New Studio Office

Next week marks seven years in business! It started off with just myself, as one independent freelancer taking almost any work I could get. Over the years, I’ve grown our clientele, moved our studio, had a family, grown the team, worked through a pandemic, refocused our service offerings and built a new studio. It has been one wild ride and I couldn’t have done it without the support of our clients, family, and friends. In light of our 7 year bizaversary, I thought it would be a great idea to tell you the back story of how our 7 year journey began.

The Dos and Don'ts of Canva

Within the last few years, Canva has soared in popularity, especially with small business owners. Canva is a free, user-friendly design software that allows users to create their own graphics from scratch or modify pre-made templates from their library. From our experience in working with small businesses, we believe Canva is a great tool for entrepreneurs that have minimal design expertise & tight budgets. However, Canva does have its limitations and there’s plenty that should be left to the professionals. In this post we are going to round up our top Do’s & Don’ts of Canva.

Resources, BrandingLianne CharleneJuly 20, 2022Lianne Charlene CreativeLianne Charlene, Branding, graphic design, canvaComment

Signs You Are Ready for a Rebrand

There are many reason why small businesses decide on a rebrand. Maybe you had your cousin or a friend of a friend design a logo for free when you first started your business? Maybe there’s a brand new competitor on the market that looks just like yours? Or maybe your business is moving on to bigger and better things and your branding no longer reflects that. Whatever it may be, we’ve narrowed down the top five signs it may be time for a rebrand.

Four Reasons You Should Invest in a Brand Designer

Small business owners have big dreams and the passion to do it all. But with any start-up, budgets are tight and you need to get your business up and running. Oftentimes, DIYing a logo or a website is the easiest solution, especially when you are using free software such as Wix or Canva. While these platforms can be great tools, it doesn't take long to outgrow a DIY brand. In most cases, a DIY brand doesn’t measure up to the polish and professionalism of the service or product offered. The business then misses the opportunity to stand out against its competitors and/or reach its ideal audience. Here are four reasons why a professional brand designer is a valuable investment for your business.

Meet the LCC Designers

Lianne Charlene Creative has hit another milestone by hiring a second graphic designer, making us a team of three! With the studio moving into this next phase of growth, we wanted to give you a little more insight into our team members and who we are. For our full bios, you can visit our About Page. Otherwise, here’s a quick Q&A with our two junior designers, Shaylyn and Michaela!

ResourcesLianne CharleneFebruary 8, 2022Lianne Charlene CreativeLianne Charlene, graphic design, small business, About Us, Q&A, Our TeamComment

Q&A with LCC

Lianne Charlene Creative just celebrated six years in business! Wahoo! The last six years have been amazing but it has also been a rollercoaster ride. We’ve gone from being a solo freelancer to becoming a small team. We started working on anything and everything to narrowing our focus on the projects we’re most passionate about. We’ve moved from home office, to studio, and back to home office and we’ve most definitely grown as individuals. In the spirit of our anniversary, here’s a quick Q&A with our team to get to know our studio a little better.

ResourcesLianne CharleneSeptember 13, 2021Lianne Charlene CreativeLianne Charlene, graphic design, small business, About Us, Q&A, Our TeamComment

Behind the Scenes of The Makers Keepsakes Brand

Over the years, we’ve developed a process for working with clients in helping them visualize their brand. Our process has proven to work time and time again, but every now and then, we take a wrong step. Designing the branding for The Makers Keepsakes collection was a learning experience in itself. Here’s a little behind-the-scenes look at the highs, lows, challenges, and successes of building their household brand.

Top 5 Reasons to Hire a Graphic Designer

At Lianne Charlene Creative, we’re passionate about working with small businesses. As a small business ourselves, we understand that there are budget constraints and that sometimes, it’s easier to DIY your branding and marketing. However, hiring a professional to assist with your graphics has some advantages. While DIYing can be a quick solution, it isn’t always the most effective one. Here are the top five reasons you should hire a professional graphic designer.

The Small Business Guide to branding during a Pandemic

It’s been one year since the start of the pandemic and there is no doubt that we’ve all had to pivot our businesses to account for the ever-changing climate. Over the last year, we’ve helped clients pivot their branding in new and creative ways. Since our heart and soul is working with small businesses, we’d like to offer a few tips on how you can enhance your brand experience to adjust to the new normal.

A breakdown of file formats and how to use them

How many of you have been personally victimized by file types? You get thrown a folder full of file types and you have no idea what the difference is! You want to put your company logo on some printed materials and it prints with a big white box behind it! You find out later you needed an eps. not a jpeg. So what’s the difference? Here’s a basic breakdown of different file formats - what they are and how to use them.

Branding, ResourcesLianne CharleneFebruary 22, 2021Lianne Charlene CreativeLianne Charlene, File Formats, Branding, Logo DesignComment

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