Top 5 Reasons to Hire a Graphic Designer
At Lianne Charlene Creative, we’re passionate about working with small businesses. As a small business ourselves, we understand that there are budget constraints and that sometimes, it’s easier (and cheaper) to DIY your branding and marketing. We don’t always disagree with this solution, especially if you have some knowledge of design programs or Canva. Heck, we’ll even send you a list of resources to help make the process easier. However, hiring a professional to assist with your graphics has some advantages. While DIYing can be a quick solution, it isn’t always the most effective one. Here are the top five reasons you should hire a professional graphic designer.
1) We know the right processes for the best outcome.
Most professional graphic designers have been educated and trained in the field; enough to know the right process to reach the best possible outcome and in the most efficient way. For instance, when we work on a project, we do our research first. We ask our clients about their company culture, history, competitors, and target demographic. We want to know it all before we create a strategy surrounding your brand. The strategy is what defines the creative elements. In turn, that’s what will get you results.
For example, we don’t just create a logo out of thin air and call it day. We do the research first to design a specific logo that will attract the right audience. Even though it may take longer to reach a final result, you’ll end up with a product this is best suited to your business and that will reach the right people. Because our processes are proven to work, you won’t have to redesign anything down the road, which can save you time and money in the long run.
2) We have connections that speak the same language.
At Lianne Charlene Creative we work with a select list of vendors, from photographers, social media strategists, copywriters, and printers. We’ve built a relationship with our vendors over the years. We have a mutual understanding of each other’s processes and we speak the same language of layout, file types, paper, colour, style, and all the technical aspects of communication. We’re visual communicators and we know how to communicate with others in our industry.
For example, when we work on projects that require printing, we know exactly how to prepare a file for print so that your final product doesn’t come out the wrong colour or blurry. We’re educated and trained in these processes so when it comes time to work with printers, our files are prepared properly to minimize time spent communicating back and forth between yourself and the vendor. We also have knowledge of print processes and the best print medium that will work with your project. And if you’re lucky, we can sometimes get you a sweet vendor discount ;)
3) The final result is customized for you.
There are so many resources these days for graphic design. You can buy your logo on Fiverr, get icons for free on Google, and even just use templates off of Canva. For small business owners, those options have a lower upfront cost than hiring a graphic designer. While it’s not wrong to use those resources, you’re not necessarily getting something unique to your business. When you hire a professional graphic designer, we tailor our graphics to suit your business’s brand and to set you apart from your competitors.
Think about it this way, you’ve invested a lot of time and money into running your business. It’s your baby so you want every aspect of your business to reflect the quality of the service or product you provide. When you have custom graphics, this shows that you’re willing to invest the same time and energy into marketing your business. You minimize the risk of having the same template or graphics as your competitor and you have graphics that are as professional as your business.
4) We can save you time.
Most small business owners are passionate about what they do. We’re no different. We started Lianne Charlene Creative because we’re passionate about branding and graphic design and want to share our craft with the world. Just like you, we specialize in our own area of expertise because of our love for our craft. Why try and DIY your logo or marketing materials if it’s something you don’t love to do? Why spend a month designing a brochure, when a graphic designer can do it in two days? Just because you can do it, doesn’t mean you want to or should. Your time is best spent on your genius and growing your business, so let us designers spend the time with the nitty-gritty of your visual and creative needs.
5) We offer a fresh perspective.
As a business owner, no one knows your business better than you, but it’s not always easy to translate this visually when you’re so close to the business. This is where a graphic designer comes in handy. Hiring a designer will give you a fresh perspective on the business you know so well. At Lianne Charlene Creative, we always work collaboratively with our clients, keeping your vision into consideration every step of the process. Brainstorming with a designer can help channel your vision and help you make informed decisions about your marketing strategy. Think of us as a trusted advisor on your branding and marketing materials.
There you have it! 5 reasons why you should hire a professional graphic designer. We understand that small budgets and constraints are part of the territory when working with small businesses. A good graphic designer should remain flexible and will find a way to work within a reasonable budget. When you hire our team, we’re invested in the success of your business. We want nothing more than to see your business thrive and grow. At the very least, if even if you don’t hire us, hire a professional designer because your business is worth it.
- The LCC Team