< BACK TO PORTFOLIO
Brand identity and promotional materials for a local Edmonton cafe.
Client: Felice cafe
Category: Branding, Graphic Design, Apparel & Print Design
Scope: Logo Design, Hand-Lettering, Brand Identity, Promotional Products, Business Cards, Free Drink Cards, Window Decals
Additional Credits: Printing of the business cards by Zoum Impressions
Felice cafe is a coffee shop in Edmonton located in Stadium Yards. As a speciality coffee shop, they focus on supporting local businesses. From their mugs, to their menu options, they have made it a priority to highlight and utilize small businesses from within the Edmonton community. In addition, they offer retail space featuring products from local artisans, venue space for live music and events, and an entrepreneurs membership club for small businesses to support one another.
Felice required an overall brand identity that highlighted their values and sense of community. We designed their visual identity (hand-lettered logo, logo suite and brand pattern) to adapt to their six areas of business: Felice Cafe, Felice Entrepreneur, Felice Noir, Felice Gives Back, and Felice Market. We also designed stationery, promotional products, and window decals.
Logo concepts
BRANDING
promotional items
MORE WORK
