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Brand identity and packaging for a local Edmonton coffee company.

Illustration depicting a coffee farmer working in a field with mountains in the background.

Client: The Colombian Coffee & Roastery

Category: Branding, Graphic Design, Packaging Design, Illustration

Scope: Logo Design, Brand Identity, Illustration, Packaging, Window Decals, Promotional Material, Vehicle Graphics

Additional Credits: Window Decals printed by William Huff Advertising, Tumblers produced by Miir, Packaging printed by Savor Brands

The Colombian Coffee & Roastery is a specialty coffee shop located in Edmonton, Alberta. Their coffee is sustainable and traceable by purchasing coffee from their families farm in Colombian, and sourcing coffee from other small producers around the world.

We began their branding journey in 2017 when they started selling their coffee beans out of local farmer’s markets. Our initial scope was to create a logo and packaging label. In 2018, they expanded into a full service coffee shop and were in need of a visual identity consisting of full-printed packaging, and window decals. We’ve also created a custom illustration to print on their promotional tumblers which were sold as a holiday gift item in 2019. Finally, in 2020, they launched their mobile venture The Coffee Mule, selling their product at events and on the streets of Edmonton. We designed the logo and vehicle graphics to accompany this sub-brand.

BRANDING

Logo Design for The Columbian.
Wordmark for The Columbian
Icon for The Columbian
Brand pattern design for The Columbian
Photo showing a large cafe window. There is a decal of The Columbian wordmark on the window.

PACKAGING

Photograph showing the coffee bag packaging design for The Columbian. The photo shows a side and front view of the bags with coffee beans scattered around them.
Photograph showing The Columbian coffee bag packaging. The bag is photographed on a marble counter on top of a pile of coffee beans.
Photograph showing The Columbian coffee beans packaged in a glass jar with a label.
Photograph showing three bags of The Columbian coffee beans.
Photograph showing several bags of The Columbian coffee beans on a wood counter.
Photograph showing several bags of The Columbian coffee beans on a wood counter.
Photograph showing the back of a bag of The Columbian coffee beans on a wood counter.
Photograph showing a bag of The Columbia coffee beans on a wood counter.
Photograph showing a bag of The Columbian coffee beans on a wood counter, with a potted plant in the background.
Photograph showing a jar of The Columbian coffee beans on a wood counter.
Photograph showing two insulated Miir coffee cups on a wood counter. The coffee cups are branded with The Columbian brand illustration.
Photograph showing several snap back hats on a wooden counter. Each hat has a leather label on the front panel with The Columbian logo
Photograph showing two insulated Miir coffee cups on a wood counter. The coffee cups are branded with The Columbian brand illustration.

The Coffee Mule

Illustration showing a mockup of The Columbian coffee food truck.
Photograph showing The Columbian mobile coffee truck "The Coffee Mule"
The Columbian Icon.
The Coffee Mule by The Columbian logo.
“We found Lianne initially through seeing her work on social media and needed design work for our small, startup. Not only were we thrilled with Lianne’s design work, we were also very impressed with the fact that although we were a very small client, she treated us no differently than had we been a larger, established company with deep pockets. That was not the experience we had encountered with other design firms we had reached out to.”
— Santiago & Kristin - The Colombian Coffee & Roastery

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